Privacy Policy
Last updated: March 2026. This policy explains how smedigital.ai collects and uses personal data.
Who we are
smedigital.ai is the trading name for Anthony's automation and AI practice, based in Cardiff, Wales, United Kingdom. For the purpose of this policy, "we", "us", and "our" refers to smedigital.ai.
What personal data we collect
We collect personal data only when you choose to provide it. This happens when you contact us directly by email at hello@smedigital.ai.
When you email us, we may receive:
- Your name
- Your email address
- Your company name (if provided)
- The content of your message
We do not collect payment data on this site. We do not use advertising pixels or third-party tracking services.
How we use your data
We use the information you send us for the sole purpose of responding to your enquiry. Specifically:
- To reply to your message
- To arrange a call or meeting if requested
- To follow up in relation to the subject of your initial enquiry
We will not use your data for marketing unless you separately give consent for that.
Legal basis for processing
The legal basis for processing data received via email enquiries is legitimate interest: you have chosen to contact us for the purpose of discussing a potential business engagement. You can ask us to stop processing your data at any time by emailing hello@smedigital.ai.
How your data is stored
Email enquiries are received and stored in a standard email account. Data is not shared with third parties except where necessary to operate the service (for example, email hosting infrastructure). We do not use your data for any purpose other than responding to your enquiry.
How long we keep your data
We retain email correspondence for as long as it is needed to fulfil the purpose for which it was sent. If we do not enter a commercial relationship, we will delete your data within 12 months of the last contact. You can request deletion at any time by emailing hello@smedigital.ai.
Cookies
This site uses one functional cookie to store your cookie consent preference. This cookie does not track you, does not contain personal data, and is stored only in your browser's local storage.
We do not use Google Analytics or any other analytics service by default. If we add analytics in the future, this policy will be updated and proper consent will be sought before any tracking begins.
Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request deletion of your data
- Withdraw consent for processing
- Object to processing in certain circumstances
- Data portability (receive your data in a structured, machine-readable format)
To exercise any of these rights, contact us using the details below. We will respond within 30 days.
Complaints
If you have concerns about how your data is handled, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.
Contact
For any questions about this policy or to exercise your data rights:
smedigital.ai
Cardiff, Wales, United Kingdom
Use the contact form on this site.
Changes to this policy
If we make changes to this policy, the updated version will be published on this page with a revised date at the top. We will not make changes that reduce your rights without seeking fresh consent where required.